Amanda Allen, Qualitative Specialist

Amanda brings over nine years of experience in the market research industry to Sounding House. She began her career at Forrester Research in Cambridge, Massachusetts and continued to expand her research skills during her four and a half years at TideWatch Partners, a market research company in Greenland, New Hampshire. Her diverse research background includes serving as a strategic research liaison to clients including Coca-Cola, BP and the IRS to managing large-scale quantitative tracking studies, but her passion is qualitative research - one-on-ones, website usability testing, focus groups - they are what drives her.

“I love the challenge of finding that one thing that will enable me to connect with an individual and get to the heart of what the research is designed to uncover.”

awards and honors

• Forrester Research Annual Client Award, 2001
• Certified SCUBA Diver, 2001
• Presidential Scholar, University of New Hampshire, 1998
• Bachelor of Arts, Summa Cum Laude – Sociology, University of New Hampshire 1998

We take the time to listen.