"It is rare to find good

strategic thinkers who are also competent qualitative researchers ... Cynthia Atwood is such a person."

Mike Twitty
Senior Manager of Shopper and Channel Insight
Unilever Foods

Cynthia Atwood-Steinberg, founder and president of Sounding House

Cynthia personifies what Keble called “zeal’s never-dying fire” - an electric combination of personal magnetism, passion for her work and talent for exceeding clients’ needs and expectations. Cynthia’s energy and enthusiasm permeates the firm.

Her own expertise, honed over the past 20 years, has culminated in her current status as an industry-leading, qualitative resource utilized by Fortune 500 companies. In building Sounding House, she is leveraging her expertise to reinvigorate research, to create a lasting brand within the qualitative research marketplace, focused on helping clients see things, know things and understand things that they have not yet discovered.

awards and honors

  • AH HA Learning Connect Training, Raleigh, North Carolina 2005
  • Participant, City of Mission Chalk Drawing, Guinness Book of World Records, Mission, Kansas 2004
  • Certified Creative Problem Solver, Sydney Parnes Training 1999
  • Bachelor of Arts - Human Development and Family Life,
    University of Kansas 1974
  • Putt Putt Queen, Manhattan, Kansas 1972

We take the time to listen.



sounding house 4200 somerset drive, suite 200 • prairie village, ks 66208 • 913.236.4775