"Thank you so much for your help on this project!! The whole team was really impressed with the quality of the research and how it got us to a new brand that better showcases who we are and our capabilities. We look forward to working with you again."

Jennifer Kiger
Manager Consumer Insights
ConAgra Foods


We have extraordinary reach across markets, categories, and methodologies. Simply put, we can talk to anyone, from CEOs to children. We create an environment where honest exchange and meaningful information can surface - this is our gift and passion. Here’s a sampling of our work and expertise.


  • Obtain the preferences of four-year-olds on fast food toys
  • Facilitate a discussion between husbands and wives about the selection process for undergarments
  • Solicit the feedback of CEOs to print advertisements
  • Identify shopping behavior patterns for frozen dessert items
  • Determine the general attitude and usage of personal care products with teenage boys
  • Obtain the reactions of employees to leadership changes
  • Explore users’ experience with online ordering applications  

business challenges and opportunities:

  • New product development
  • Concept exploration/validation
  • Consumer attitude and usage
  • Brand awareness and exploration
  • Messaging
  • Product positioning
  • Customer satisfaction
  • Pricing and billing
  • Advertising effectiveness
  • Idea generation
  • Website usability/user experience



sounding house 4200 somerset drive, suite 200 • prairie village, ks 66208 • 913.236.4775